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Triumph Lingerie – Campaign “Love your change” – Emotional customer approach during Corona

By July 2021 No Comments

Women inspire women.
Strategic planning and campaign lead for the DACH region based on Triumph International’s global specifications. Emotionalization through the TRIUMPH STUDIO format: live streaming events with authentic, inspiring women. Successful format during lock-down and for “The New Normal”.

Lead: Agentur Richter, Alexandra Richter and Copy Concept by Stefanie Magin for the participating agencies in the team: Event: Liganova, Digital: Hungriger Hirsch, PR: Willich PR, Influencer: Cover Communication.