Why do brand managers suffer unnecessarily?
How can decision-makers minimize their brand risk?
How can a sustainable brand strategy be developed in times of high speed, change, and market dynamics?
Alexandra Richter, consultant for brands in transition, answers these questions personally.
Since 2021, I have been advising brand managers using the Pitchpine Method. This is a reliable process that specifically closes the gap between corporate goals and strategies on the one hand, and brand management in implementation on the other.
Decades of experience in the brand and agency business have motivated me to focus on this niche topic as an expert. I have seen great concepts fail time and again because they lacked a solid foundation. Out of conviction, I have put all my knowledge and in-depth expertise into developing the Pitchpine method.
The Pitchpine method is a process for minimizing risk in brand decisions.
It provides clarity, saves resources, and makes the daily work of brand decision-makers easier by serving as a guide and decision-making aid.
Alexandra Richter supports decision-makers in dynamic phases of brand development who are interested in practical solutions and quick successes. She has received several German Brand Awards for forward-looking brand work.
Find out more about the surefire path from corporate goals to effective brand strategy here:
