What emotions should be triggered by advertising campaigns?
The recent study by scientists Libert and Tynski for Havard Business Review confirms the importance of emotions as an essential efficiency and success factor in viral advertising campaigns:
- Entertainment
- Interest and Curiosity
- Surprise
- Joy
- Desire
- Pleasures
- Fun
- Hope
- Affection
- Excitement
The more of these feelings are addressed, the better. Wonderful! This has been an essential part also of our campaigns since 2006!
