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Synapses as a target group – the top 10 emotions

By January 2016 No Comments

What emotions should be triggered by advertising campaigns?

The recent study by scientists Libert and Tynski for Havard Business Review confirms the importance of emotions as an essential efficiency and success factor in viral advertising campaigns:

  1. Entertainment
  2. Interest and Curiosity
  3. Surprise
  4. Joy
  5. Desire
  6. Pleasures
  7. Fun
  8. Hope
  9. Affection
  10. Excitement

The more of these feelings are addressed, the better. Wonderful! This has been an essential part also of our campaigns since 2006!