NEWS
AGENTUR RICHTER is awarded twice: Outstanding brand work wins by the German Brand Award
Excellent Brands – Newcomer of the Year und Winner Excellent Brands – Heating & Bathroom
Client: Richter+Frenzel / Robert Oberberger
Alexandra Richter, Brand Consultant and Managing Director of AGENTUR RICHTER, has received two major awards at the prestigious German Brand Award 2024. The agency was recognised for its outstanding brand work for “FOR – Ein Bad nach meinem Gefühl” in the “Excellent Brands – Newcomer of the Year” and “Excellent Brands – Heating & Bathroom” categories. FOR is the first independent B2C brand of the sanitary wholesaler RICHTER+FRENZEL.
In the “Excellent Brands – Newcomer of the Year” category, the team led by Robert Oberberger, Managing Director of RICHTER+FRENZEL, was delighted to receive a “Special Mention”. This honour underlines the innovative power and extraordinary commitment in building and establishing a strong brand in less than a year – from zero to visible at trade fairs, in the media and at the POS in over 70 stores. No other sanitary brand has ever established itself on the market at this speed.
The entire team is also particularly proud of the “Winner” title in the “Excellent Brands – Heating & Bathroom” category. This award recognises the precise brand strategy in a particularly competitive market segment.
AGENTUR RICHTER will continue to support FOR with passion and contribute to further strengthening the position of the still young brand. “We see these awards as an incentive to further develop our FOR brand and to continue to realise our vision of directly addressing consumers,” adds Robert Oberberger.
The German Brand Award honours the best brands and their creators every year. The prize is awarded by the German Brand Institute and the German Design Council and is highly recognised in the industry. It promotes the success of brands through a unique discovery and presentation platform.
Awareness is nothing. Desirability is everything.
