Aim: Establishment of a desirable premium brand in the bathroom and sanitary market. Challenge: Established brands dominate the market, target groups demand well-known brands in the specialist retail.
Our definition of the new premium: Our FOR customers are looking for „low key luxury”. High-quality materials, durability and a focus on sustainable design with functional details characterize a new kind of low key luxury. Our customers are prepared to pay more for quality and service, and we meet this demand with an “empathetic” appearance and freedom for their own individual ideas and visions. FOR offers an experience for the senses of this target group, appealing emotionally and technically at eye level depending on the desired weighting.
The brand massage: The new FOR brand stands for an “empathetic impression” geared towards people. A place of rest. This results in the claim: FOR – a bathroom that feels like me.
Strategic planning, overall campaign, corporate design, trade fair and event communication, CGI development, web design, social media, POS communication, Coop Public Relation
Brand launch 100% successful:
Press quote: “FOR”, the new, innovative premium brand for the bathroom and sanitary sector, was presented to the public for the first time yesterday. At the “Rifa” trade fair in Nürnberg, Richter+Frenzel, a leading wholesaler for sanitary and building technology, underlined its focus on the needs of demanding customers and its pioneering role in the industry with “FOR”.